|
|
 |
|
 Regional marketing |
|
Vicarage Lane Marketing (VLM) has been established as a sister company to Vicarage Lane Wines to market not only it's in house wine, but also a wider selection of high quality New Zealand wine and a complimentary range of items from New Zealand's superior range of natures produce.
VLM's Finnish marketing director, Satu Lappalainen, describes VLM's marketing policy as "concentrating on niche markets for New Zealand and it's clean, green image".
Initial exports will be of wines from Vicarage Lane and associated vineyards to Scandinavia and north eastern European countries, with some of the product niche marketed under the customers own label.
|
|
|
|
