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Lappalainen, who has previously worked as a marketing manager in the hospitality and conference industry in Finland, has also noticed that customers and potential customers want to extend "shopping" trips to New Zealand.
"Having chosen to seek products from New Zealand, customers then start to ask about the outstanding scenery and the safety issues if families accompany them".
The company is therefore making use of Lappalainen's previous experience in offering recommendations, advice and contacts to prospective customers to make their "shopping" trip a visit for all to remember.
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